Marketing communications take the brand ... These are precisely the kinds of different public relations strategies that ...

By contrast, there is a stream of academic (mainly) thinking that tries to distinguish PR and 'Marketing Public Relations' (by which it means product or brand support), and to create a division ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

It's important to recognise the breadth of services involved in effective public relations and digital marketing for SMEs.

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.