We heard quite a lot after our recent announcement that, after a period of beta testing, we’re rolling out negative keywords in Performance Max (PMax) campaigns with a restriction. We had set a ...

PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management expands. Retention goals are now widely available, giving you the power to bid more strategically ...

But here are some points I wanted to pull out: PMax cost share peaked in May 2024 at just shy of 82%. PMax works – PMax works quite well – but you might not like how it works Advertisers have ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...