The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and ...

Emails showed Google's aggressive push for its 'Power Pair' AI campaigm raised concerns about the company's disconnect with ...

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to ...

There are now more than one million advertisers using PMax, Google boasted in an announcement on Wednesday. But for many of those advertisers, it’s been five long years of screaming, flailing, ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

Advertisers have embraced the campaign type for its scale and automation ... They reshape how marketers can evaluate and optimize PMax. The updates make it easier to align creative strategy ...

Even the best marketing won’t save you if your product leaks users. Think of marketing as a multiplier. Multiply zero, and ...

"Any agency can turn on a PMax campaign and make a pretty good reporting dashboard," said Aanarav Sareen, CEO and Cofounder of P3 Media. "What distinguishes our approach is that we examine the ...