Public relations is an extremely powerful tool in any business's toolkit these days. But it isn't a magic wand. Read on to ...

1. Bear in mind that PR isn't another word for 'ad' A PR pro's objective is to maintain a company's public image by inserting it into the news cycle. That could mean anything from a single quotation ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engines are changing—rapidly. Over the years, we have grown accustomed to the ...