Representative AI Generated Image Measurement and Data Analytics—especially in the world of PR, Corporate Communications, and Corporate Brand Reputation—are still not revered. They’re often ...

There are three lessons to learn from this: It seems almost redundant to say it, but conversations around impact and measurement need to be held upfront. This happens far less than we are all ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

I read with interest, and eventual dismay, the Easter article of President Nikos Christodoulides in Kathimerini newspaper ...

A Public Relations Monitoring and Measurement expert, Philip Odiakose has identified the inability of chief executives to connect with reports from PR teams as a key reason such teams are seen as fund ...

Liquid Instruments, a leader in reconfigurable test and measurement technology, today announced the appointment of two new ...

Intellisense AFib Technology Able to Detect Possible Atrial Fibrillation with Every Measurement; May 17 Marks World Hypertension Day during May Measurement Month - ...

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...