EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

I read with interest, and eventual dismay, the Easter article of President Nikos Christodoulides in Kathimerini newspaper ...

Liquid Instruments, a leader in reconfigurable test and measurement technology, today announced the appointment of two new ...

Intellisense AFib Technology Able to Detect Possible Atrial Fibrillation with Every Measurement; May 17 Marks World Hypertension Day during May Measurement Month - ...

As climate change drastically increases the frequency and severity of wildfires, power companies say they’re facing growing risk for payouts that could bankrupt them or require massive rate hikes on ...

Atul Raja, International Marketing Consultant and Brand Strategist, talks about how AI, Data, and Social Media are reshaping ...

TORONTO & WASHINGTON--(BUSINESS WIRE)--Today, Greenspace Health, North America’s leading provider of Measurement-Based Care technology, education and implementation support, is proud to announce ...

No Name Group (NNG), the experience agency known for producing events that prioritize meaning over mechanics, has launched ROME (Return on Memorable Experiences™)—a new methodology and platform ...