The sponsorships may seem like an unlikely fit, but "that's simply us looking at where our customers are," the company's CEO ...

The bull that had a lot of cowboys quaking in their boots will be the first animal athlete inducted into RodeoHouston's Hall ...

Paramount and Professional Bull Riders have struck a 5-year deal that will see Paramount+ be the streaming home for Unleash ...

World-class athletes will be featured in a pair of shows coming to Kelowna’s Prospera Place next year, the venue announced Monday.

A veteran bull rider from southwestern Saskatchewan made history and defended his title as number one in Canada over the weekend at the 2025 Command Tubular Professional Bull Riders (PBR) Canada ...

Paramount and TKO Group's Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the ...

Paramount has inked a new five-year deal to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) ...

The PWR structure will mirror the format that’s been so successful for the WRWC, including year-round qualifying through the ...

One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...

Skydance-owned Paramount and Professional Bull Riders have signed a five-year media rights agreement that would bring PBR's ...

The group's main event championship will unfold May 12-15, 2026, at the historic Cowtown Coliseum in Fort Worth, Texas.

Skydance-owned Paramount and Professional Bull Riders have signed a five-year media rights agreement that would bring PBR's ...