omnipresent smartphones. Last year, Coca-Cola leveraged mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand?s logo and have it delivered, as part of the ...

Coke Zero and Diet Coke that were personalized with 250 names. This year, the program - which is available in Britain - will feature up to 1,000 personalized bottles, a mobile optimized Web site, a ...