Oklahoma State will become the first team with an on-field sponsor in the Big 12. On Friday, OSU announced a partnership that ...

Oklahoma State is expanding its long-term relationship with the Bank of Oklahoma. Starting Saturday, Boone Pickens Stadium ...

Walmart and Tyson Foods will have their logos displayed on each of the 25-yard lines at all Arkansas football games this fall ...

The NCAA has blocked Oklahoma State from adding a sticker to its football helmets with a QR code that would link fans to the ...

The NCAA has blocked Oklahoma State football from adding a sticker to its football helmets with a QR code that would link fans to the team’s general name, image and likeness fund that benefits every ...

Oklahoma State interprets the QR code stickers as institutional decals permitted under NCAA bylaws, but the NCAA says the QR code is advertising and/or commercial logos. Other uses of the QR code ...

FAYETTEVILLE -- University of Arkansas fans will note the new on-field presence of powerhouse Northwest Arkansas brands Tyson ...

STILLWATER — The NCAA has blocked Oklahoma State football from adding ... but the NCAA says the QR code is advertising and/or commercial logos. Other uses of the QR code that do not involve ...

This dynamic shift has reshaped how teams recruit, how players build their careers, and how schools manage their programs.