Lululemon's strategic focus on brand exclusivity and customer loyalty ... company stores or e-commerce website. Many may draw parallels with Nike's DTC strategy, but we would say lululemon ...

Destanee Aiava won her maiden grand slam match at this year’s Australian Open after initially being unable to replicate her ...

The Knicks T-shirt is the latest example of Chalamet’s love of retro signposting. At Coachella, he paired a vintage Nike tee with a trucker hat. At a Lakers game, he wore a leather jacket once owned ...

The Speed Project’ is unsanctioned, dangerous and not exactly legal. But for the runners who land a coveted invite, it’s everything.

While often overlooked as frivolous (and even with a smirk “feminine”), fashion is a powerful tool. With one well-cut blazer ...

WHILE Britain’s richest are getting less wealthy, the under-40s are getting much richer. The annual Sunday Times Rich List is ...

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Let me tell you about a place that has become something of a legend among the bargain-hunting community in Missouri. A retail ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

So, a startup competitor joined in, and taking aim at Nike and other controversies in its past, for marketing purposes. The women's activist wear brand XX-XY Athletics released an advertisement ...

(Reuters) - At a time when its knack for innovation is in question, Nike on Wednesday announced ... vowed to refocus the brand’s identity around core sports like running. At the same time ...