Following is a transcript of the video. Narrator: Would you ever consider paying $34 for a lighter? What about $125? That's the price range of a Zippo lighter. Expensive? Yes. But people insist ...

He said that it is an organic extension of its music-focused communications initiatives, provides valuable insight on consumer preferences and is helping to shape how the brand goes to market with new ...

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Plaintiff Zippo Manufacturing Co. is a Pennsylvania corporation which makes, among other things, the well-known "Zippo" tobacco lighters, and the holder of a trademark on the name ZIPPO. Defendant ...