We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

This week Anthropic's CEO disagreed with OpenAI CEO Sam Altman about the timeline for AGI, NVIDIA released a new app for ...

The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

After being delayed out of 2024 due to a stacked lineup of games launching close together, Avowed is now launching on Feb. 18 ...

Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.

Lenovo didn't wait around until Black Friday to drop the price of the Ghost Cipher Limited Edition Xbox Series X\|S wireless ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...