The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Her documentaries, one of which received an Oscar nomination, explored subjects like punk-rock dads and Barbie dolls.

By Winston Cho Mattel, the toymaker behind Barbie whose film arm has major movie ambitions, is backing away from diversity, equity and inclusion disclosures to investors. In a move to avoid ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a ...

This milestone blends sports, fashion, and culture, and follows the success of Mattel’s Barbie film, reinforcing James’ legacy beyond the basketball court. The LeBron James doll "Kenbassador ...