The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Emma Mackey and Meryl Streep are set to lead the cast as Barbie director Greta Gerwig adapts C.S. Lewis prequel The ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who collect dolls following the blockbuster Barbie movie two summers ago, leaning ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

By Winston Cho Mattel, the toymaker behind Barbie whose film arm has major movie ambitions, is backing away from diversity, equity and inclusion disclosures to investors. In a move to avoid ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

A slate of content based on iconic Mattel brands, including Barbie, is headed to Rakuten TV’s Family channel across Europe.