Kylie Cosmetics Lip Kits were a coveted status symbol, Kat Von D's Everlasting Liquid Lipstick had beauty YouTubers in a chokehold and nearly every major makeup brand was riding the liquid matte ...

A serum foundation is generally a great choice for mature skin as it guarantees a more moisturizing formula and skincare ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate ...

And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

TikToker and makeup expert Brittany Cale revealed that a color typically used on Emma Caulfield on the set of Buffy the Vampire Slayer: Mac’s See Sheer. Described as a “grapefruit pink,” See Sheer is ...