Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Even today, applying marketing thinking to the clinical trials process is the exception rather than the rule. However, by asking these questions for every protocol, sponsors can better assess the ...

Sonam Dubey, a partner at Beghou Consulting, discusses the potential impact of a possible ban on direct-to-consumer advertising amid policy and government agency overhauls in the US.

Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games masterfully combined strategic teasers, in-game fan participation ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Just like new hires, the best AI models will require a structured onboarding process—starting with ... and business areas—among them, sales and marketing. As a marketer, I can attest that ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It outlines how messages are crafted, sent, and received, ensuring that ...

L'Oreal's first-quarter sales exceeded expectations with a 3.5 per cent rise, driven by strong European demand for creams and perfumes, offsetting challenges in the U.S. market. Despite a North ...

MarTechBot is thinking ... Using surveys from the last six months, we’ve added a section on AI adoption in marketing and updated the section on marketers’ attitudes. There is a lot of talk about AI’s ...

The Unsold Units Following court approval on April 16, the remaining 94 units that have not been sold — and any pre-sold units that become available if there are cancellations — will now go through a ...

PLG companies thrive by constantly testing every aspect of their product and marketing funnels—from ... Improving the sales process can empower your existing team to perform at a higher level.