Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

With growing interest in integrated marketing communications (see Quick ... UK PR professional bodies 8 to develop a recommended 'tool-kit' for evaluation (obtainable from the Institute of Public ...

"what tools are becoming more important in the marketing mix." For example, I feel that advertising is overdone and public relations is underdone. This is seconded in Al Ries's book, The Fall of ...

"With the onset of social infrastructure such as Facebook, LinkedIn, Twitter and Pinterest, combined with the versatility of web tools, the jobs of public relations specialists are growing at a ...