Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Genine Fallon, Cold Bore Capital I am a strong proponent of small businesses, especially solopreneurs, adding referral programs to their marketing strategy. Creating referral programs that ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Many small businesses lack the advertising ... Defining the three aspects of a business marketing strategy below can help direct your marketing efforts toward solid results. A value proposition ...

1. Establish a strong online presence The foundation of any successful marketing strategy for small businesses starts with a strong online presence. A well-crafted website is key to showcasing ...

Take the next step in your small business journey with a plan for growth.

Choose one or two sites and concentrate your efforts there. Share intriguing material, including behind-the-scenes photos of ...

Brooklyn Borough President Antonio Reynoso, alongside Asian Americans for Equality and the Renaissance Economic Development ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

Zero-click searches are the new reality, and business owners must adapt, evolve and get ahead of this massive shift.

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable ...