The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and ...

From disappearing elephants to laukis launching release dates — Prime Video’s marketing magic, explained by the Director & ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

In an increasingly competitive digital media ecosystem, more brands are tuning in to the power of sound to cut through the ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

The colors of an advisor's logo, branding and even the clothes they wear can have a surprising effect on the conversion rate ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

Images of tasty burgers and salty french fries aren't the only things enticing you to eat at Burger King -- the logo is also ...

Research and development expenses for the first quarter of 2025 were $42.9 million versus $20.7 million for the comparable ...

A brand is more than a logo. It’s not just a name ... this is what good marketers should always consider when creating their branding strategies as part of overall marketing success formulae. Key ...