Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.

AI has become a more and more present tool in marketing as we know it today, offering data-driven insights and efficiency, ...

Meta VP Benjamin Joe shared his thoughts on AI's role in boosting Vietnamese businesses' growth in the digital economy.

The fear of retirees outliving their savings leads to regret risk - looking back at their early retirement years and wishing ...

Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help to ...

Supercell announced its developers have launched a major update for Squad Busters that will change the game's core gameplay.

This Mother’s Day, MARKETING-INTERACTIVE speaks to female leaders across the region who are not just managing both roles - ...

Sirius XM Holdings Inc. ( NASDAQ: SIRI) J.P. Morgan 53rd Annual Global Technology, Media, and Communications Conference May 13, 2025 10:10 AM ET ...

a professor of marketing at Northwestern University who studies consumer behavior and brands’ strategies. Pricing strategies will also depend on how critical an item is to customers’ overall ...

AI-powered tools are enhancing precision, efficiency, and decision-making in biopharmaceutical development. Recently, Jared ...

Canon is now offering the Arizona range of flatbed printers with a two-year manufacturer's warranty as standard, providing customers with additional peace of mind and reinforcing Canon's confidence in ...