Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what ...

Unleash your Potentials!’ In a historic move to amplify its market presence and redefine customer experience, Republic Bank (Ghana) PLC has unveiled its new integrated marketing campaign themed ...

Concorde has promoted Sydney Hockaday to managing director, marketing. In her new role, she is responsible for shaping and implementing the firm's integrated marketing strategy across its ...

The team at Horizon Family Brands, a portfolio of purposeful wellness brands that includes Horizon Organic and Wallaby Organic yogurt, is thrilled to announce Andrew Springate as its new Chief ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

StackAdapt is one of the only platforms to offer native orchestration flows to connect programmatic engagement with automated ...

AAA projects that 1.9 million Tennesseans will travel at least 50 miles from home during the Thanksgiving holiday period, ...

AAA projects the highest Thanksgiving travel on record with 81.8 million Americans traveling 50+ miles. 90% will drive, ...

Allison Worldwide's Managing Director, Media + Influence, writes "How consumers interact with shareable, influencer media and ...

Square Enix is implementing a "fundamental restructuring", pulling resources away from "overseas" development studios ...