• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Brex breaks down the difference between direct and indirect costs, shows common spending challenges businesses face, and ...

More than a decade after its inauguration, the Coconut Marketing Complex at Ponnvarayankadu near Pattukottai in Thanjavur ...

AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

The Professorial role within the Department of Marketing Management at the University of Johannesburg holds a prestigious position in the academic landscape, highlighted by the department's leading ...

"But that's changed, and a lot of organizations and agencies feel the need to change with the times and change with the community, and as a part of that, marketing departments need to also change ...

"Interplay marketing approached me in 1996, a year before we came out, and they wanted Fallout to be made real-time because ...

automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. She is also an ...

The belief weak briefs lead to weak work is a deep and commonly held understanding underpinning productive relationships between marketing departments and creative teams for decades. So why is it a ...

However, this is often counterproductive, especially for leaders at the top of marketing departments. It leads to higher stress, lower productivity, and eventually, burnout. Give your marketing ...

The webinar's panel discussion offered valuable insights for brands looking to shift their marketing departments from cost centre to profit engine. Pippa Clark explained how AI has empowered ...