JD Supra4d
A Vertical Merger in a “Horizontal” Market: Court Rejects FTC’s Challenge to Tempur Sealy’s Acquisition of Mattress Firm
On January 31, 2025, the U.S. District Court for the Southern District of Texas denied the Federal Trade Commission’s request ...
pharmaphorum4d
Segmentation for marketing new Alzheimer's brands
The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...