If at all possible, complete all your questions about one topic before moving on to the next. For example, don't ask about a favorite ... MarketingProfs is the largest marketing community in the world ...

The questions may be posed in a focus ... for developing a company’s advertising efforts. For example, if a company’s market research determines that its consumers are more likely to use ...

Questions like those in the following examples lead respondents to give answers they might not otherwise provide if given a less-biased question and a set of balanced answer choices. Although these ...