News

Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles.
Rare Beauty's Soft Pinch Matte Bouncy Blush was the grippy, lightweight, and hydrating product my makeup routine had been missing.
After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...
Celeb-founded beauty brands are an ever-polarising subject, thanks to questionable endorsements and typically high price tags, but Selena Gomez's Rare Beauty has cracked the code. Boasting a range ...
We put Rare Beauty's brand-new Soft Pinch Liquid Contour to the ultimate test—no filters, no fluff. With its ultra-blendable formula, bold pigment, and lightweight feel, this contour promises a ...
Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...
The 2025 "Great Moose Migration" started this week in Sweden. The slow TV livestream shows herds of moose making an annual ...
Oddity (ODD) is not your average beauty retailer. It is a digital native ... the speed of reaching vertical scale and control is quite rare. This business has above average retail margins, high ...