NewJeans’ ‘I Feel Coke’ Campaign With Billboard Korea: Combining Retro Sensibility & Modern Aesthetics
NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...
Marketing Week2d
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...
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Cola war fizzles out with new Coke ‘Halftime’ ad featuring actor Yash
Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...
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Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...