Fiji is redefining sustainable tourism with the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors ...

Yet despite its relative isolation, tourism to the Pacific Island country is only growing increasingly popular. In 2024, the ...

Fiji is redefining sustainable tourism with the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors to do good.

Dubbed “The world’s first happy hour for the environment,” Loloma Hour embodies the Fijian spirit of acting with generosity, driven by love. It encourages travellers to give back by engaging with ...

Fiji's new Loloma Hour—launched April 7, 2025—hopes to inspire sustainability and happiness for visitors and residents alike.