(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The transaction is the first ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

Diageo faces structural and cyclical headwinds, including declining sales, saturated brands, and rising competition from digital-savvy startups, leading to a sell rating. The company has seen ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the venture, ...

Diageo has kicked off its World-Class competition in Nigeria to elevate the mixology industry, train bartenders, and encourage a deeper appreciation for fine spirits. The company, during a media ...

Diageo has sold its majority stake in Seychelles Breweries to Mauritius-based Phoenix Beverages for around $80m. The Guinness owner held a 54.4% stake in the publicly-listed Seychelles Breweries ...

Diageo has sold its majority stake in Seychelles Breweries to Mauritius-based Phoenix Beverages for around $80m. The Guinness owner held a 54.4% stake in the publicly-listed Seychelles Breweries, ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

A view of Diageo and Brownstone during the Food Network New York City Wine & Food Festival (Photo by Rob Kim/Getty Images for NYCWFF) The past three years have been challenging for the global ...