In the latest episode of Moments with Marketers… in Uber Rides – a new video interview series by Uber Advertising – Spark ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

Despite a decade of debate, and repeated promises from platforms and partners alike, there’s one persistent question that ...

Today's consumers look for brands that genuinely align with their values and demonstrate an understanding of their needs.

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Falls Church City Public Schools (FCCPS) has been recognized as one of the top school districts in the country for its ...

Warner Bros. Discovery announced a new initiative called “WBD Storyverse” on Wednesday, allowing characters from the company’s biggest franchises to be licensed for ad campaigns. The news broke at WBD ...

Aditya Birla Group’s UltraTech Cement has established itself as the dominant force in the Indian cement sector today. What ...

In a world of second screens, shorter attention spans and a changing media landscape, the playbook for sports marketing is ...

From the creative heart of Manila to the dynamic skyline of New York City, Bea Hufana is steadily making a global impact in ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...