A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

Creating personas for the different users or customers interested in — and buying — your products can be a beneficial way to understand and recognize the likes and dislikes of a consumer group. Every ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...