News

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
'The White Lotus' season 4 tipped to go to this killer Australian location — here's why it's probably not happening
Part of the buzz is coming from a recent post from the Instagram account Lords of Byron Bay, which claimed it could ...
Boise State Public Radio6d
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Streaming Hits New Record Share Of TV Viewing, But ‘Grey’s Anatomy’ And ‘The White Lotus’ Prove Linear’s Reach – Report
Streaming’s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows ...
KACU 89.56d
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Marketing Interactive3d
Max who? HBO social teams steal the show in rebrand mess
The Uno reverse card then flips to unveil HBO Max's logo. @StreamOnMax also changed its X profile biography to "These rebrands are trying to murder me" - a nod to White Lotus season 2. On ...
New York Post7d
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped ... FilmMagic Shows including “The White Lotus” and “The Pitt” helped it amass 5.3 ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Los Angeles Times7d
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
It’s not Max, it’s HBO Max. Warner Bros ... recent examples being new seasons of “The White Lotus” and “The Last of Us.” The streaming service known for ‘Hacks’ and ‘The Pitt ...