Space advertising is not currently a problem, but the enterprise needs to be smothered before it has a chance to grow, ...

Global advertising and marketing spending in 2024 increased 8.7% to $1.776 trillion, but is projected to decelerate in 2025, posting a 5.3% gain, according to research by media economist PQ Media.

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its ...

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

A new 2025 global forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in marketing budgets.

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Applications for the Marketing Academy APAC CMO Fellowship Program are now open. This is an 8-month board-level mentoring, ...

Rita Ferro is Disney's president of global advertising. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.