Global advertising and marketing spending in 2024 increased 8.7% to $1.776 trillion, but is projected to decelerate in 2025, posting a 5.3% gain, according to research by media economist PQ Media.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

A new 2025 global forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in marketing budgets.

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Applications for the Marketing Academy APAC CMO Fellowship Program are now open. This is an 8-month board-level mentoring, ...

The multi-year deal, effective immediately, includes measurement for Paramount's national and local broadcast, cable networks ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Legendary Australian travel company, Flight Centre, has adopted a new global tagline, ‘Your Centre for Travel’.Undertaken as ...

Explore how 'Squid Game' has captivated Indian audiences with its themes of economic hardship and societal issues, its impact ...

The chief marketing officer of sustainable underwear brand Boody has departed the business after nearly three years, ...

Topshop is expanding its presence outside of the Asos platform and aims to acquire new consumers through the relaunch of ...