During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

Global advertising and marketing spending in 2024 increased 8.7% to $1.776 trillion, but is projected to decelerate in 2025, posting a 5.3% gain, according to research by media economist PQ Media.

Space advertising is not currently a problem, but the enterprise needs to be smothered before it has a chance to grow, ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing ...

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

A new 2025 global forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in marketing budgets.

The Guardian has promoted its chief advertising officer Imogen Fox to global chief advertising officer. Her expanded roles means she will lead the advertising teams in the US and Australia as well as ...