Daymond John, FUBU founder and CEO, and Kerim Kfuri, The Atlas Network CEO, join CNBC's 'Squawk on the Street' to discuss expectations for how tariffs could impact retail.

This year marks the 25th anniversary of FUBU pioneering the integration of fashion with hip-hop culture, multimedia and entertainment. The urban apparel line founded by CEO Daymond John was ...

Fubu’s logo-heavy clothes were inescapable in the ’90s, driving a $350 million-a-year business. Nearly 30 years later, the brand is relaunching through licensing deals and collaborations aimed ...

Founded in 1992, FUBU became synonymous with hip-hop. But the glitz belied the brand’s humble beginnings. John started off by sewing sweatshirts and hats in the living room of the house where he ...

For now, FUBU is focused on giving consumers what they want, “and they want that retro look. They want that old FUBU back, and that’s what we’re going to give them,” Brown said.

FUBU has since rung up $6 billion in worldwide sales, according to John. What put FUBU on the map was a 1997 TV commercial featuring one of its earliest spokespeople, LL Cool J. The commercial ...

FUBU’s ties to the founders’ hometown of Queens ran deep, which ultimately benefitted the brand. “We grew up really in the hood and the streets before [musicians] went on tour.

FUBU, with its collections of jerseys, denim and large logos, stood out. In Atlanta, artists from Lil Jon to Jermaine Dupri could be seen rocking the brand’s “Dirty South” jersey or Platinum ...

Fortunately, the '90s are back and FUBU was a huge brand back in the day. J. Alexander Martin: Personally I don't think streetwear exists anymore—not in a traditional sense.

A Twitter user sparked a whole trending movement after she asked her followers if they knew FUBU was Black-owned and means "For Us By Us." #BlackTwitter is on fire today. The morning began with ...

FUBU also established a record label and, in 2013, founded the For Us By Us Network, which the press release described as a "provider of contemporary hip hop media and entertainment for multi- ...

FUBU may very well still be "by us," but it now recognizes a much broader customer pool. In 1999 FUBU reported an annual sales volume of $200 million from its menswear business and $150 million ...