We find that people anticipate FOMO even for unenjoyable missed events. As long as there is some form of missed social bonding, feelings of FOMO emerge. One of our studies found that people ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...

Ever thought about turning meme coins into your ticket to riches? Here’s your shot! The meme coin frenzy is heating up again, ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and recently ...

Nancy Sharma Do you ever wonder that the things we are buying all of that is not useful for us? We just get drawn toproducts ...

Successful marketing isn’t about pouncing on every trend; it’s about discerning when to ride the swing and when to stay still ...