Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...

The industry is caught between fear and FOMO when it comes to GenAI. Will it steal your job, or make you the best you’ve ever been? Kantar advises marketers how to make AI work for them, at The Drum’s ...

FutureofWork - Most marketing leaders still feel unprepared for implementing generative artificial intelligence (GenAI), ...

Big-box retailer Target (TGT) is courting severe heat. Following news that a pension fund had filed a class action lawsuit ...

LLP discuss "AI washing," used to describe false or misleading AI hype by companies seeking to attract investors, and ethical ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

Fabletics is leveraging “social proof” from leading influencers and its own customers to stand out from the crowd of athleisure competitors.

Keeping a frequent eye on the Pokémon Center’s new releases page is often the only way to buy some of its best offerings. Sometimes, by the time the press releases have been sent out, they’re already ...

Thanks to ZIRP and a historic adjustment, advisors have been incentivized to pile risk into their clients' fixed income ...