PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In the wedding dress department at least. In an era of individuality, during which bridal trends centre around colour-pop ...

I first bought a piece of clothing from Zimmermann ... You’ve dressed so many incredible women over the years - is there anyone you’d still love to see wearing Zimmermann? Honestly, the most ...

Shop the best boho dresses for women to capitalize on the trend’s return, from ruffled and tiered midis to maxis and minis ...

Dawn French has been spreading festive cheer this season as the face of Marks and Spencer’s Christmas campaign - and looking ...

Shopping for jeans isn’t easy. There’s nothing worse than trying on 50 different pairs in a hot changing room – or worse ...