Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money. Janus, Apollo, ...

Though viewers here typically gripe about missing out on the slick U.S. commercials made for the broadcast, this year’s batch ...

This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that ...

In that sense, curation is “just marketing spin to get advertisers to keep spend within the programmatic ad tech pipes,” Pauley said ... not the publisher. For example, DMPs and SSPs can package ...

In Arkansas, state health officials announced a stunning statistic for 2023: The total number of abortions in the state, where some 1.5 million women live, was zero. In South Dakota, too, official ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

Developers promise a quantum hub will bring good paying jobs to South Chicago. But some wonder if a commercial quantum ...

Pentera’s Super Bowl ad redefines cybersecurity marketing, using humor and sports culture to spotlight security pros and the shift to proactive security.

And believe it or not, I think that quote perfectly encapsulates the AI Revolution…  Because while there is a lot of sensationalism surrounding AI right now, there is also a lot of fear about its ...

Overall, the survey found that 42% of consumers surveyed had a positive view of AI in the design and production of food and beverage, compared to 27% with a negative view. This is only slightly lower ...

My top use for AI in content creation, whether for ad ... fear shifted into a sense of responsibility to highlight the good AI can do. It’s important not to lose sight of what makes great ...