News

WhatsApp Had No Plans to Vie With Facebook, Co-Founder Says
WhatsApp co-founder Brian Acton said that his messaging company had no plans to build social networking features to compete ...
Streaming Ad Tiers Catch Fire, Make Up Nearly Half Of U.S. Subscriptions For SVODs That Offer Them, Study Says
Ad-supported tiers made have driven 70% of premium SVOD net adds over 9 quarters and account for half of the subscribers for ...
Nearly half of streaming subscriptions are for plans with ads
Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows ...
MarTech on MSN13h
IAB releases draft of updated digital ad terms for public comment
This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has ...
The one-size-fits-all diversity training model is broken – here’s a better alternative
(THE CONVERSATION) Diversity training is more effective when it’s personalized, according to my new research in the peer-reviewed journal Applied Psychology.