PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Model Hailey Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion, according to ...

Bieber has tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetic brand that she launched in ...

From runways to your vanity, iconic brands by industry's best. Makeup Artist-Founded Brands That Belong in Every Beauty Lover ...

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

In today’s beauty industry, inclusivity shouldn’t be optional as it is an essential requirement for any brand. Consumers ...

Tisha Thompson is among the 2% of female founders who have successfully secured funding. Thompson launched LYS Beauty in 2021 ...

Model Hailey Bieber is believed to be exploring a sale of her makeup brand Rhode. She joins a list of celebrities who have ...

The beauty and wellness industry is increasingly embracing inclusivity by developing adaptive makeup and accessible beauty ...

Absidy is more than just a makeup brand; it's a movement. It's a celebration of beauty, empowerment and the power of passion.

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes ...