Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...

Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...

Former PlayStation executive Shawn Layden has said that Microsoft’s multiplatform plan can succeed like Sega’s, but that it ...

For example, Group Bel developed its own internal ... and a roadmap to integrate GenAI into end-to-end processes: GenAI for marketing: Fear or FOMO.

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Fast food FOMO (the fear of missing out ... The Squid Game meal isn't just a marketing gimmick; it's a way to capture the zeitgeist. It draws on the global obsession with the Netflix hit while ...