Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy ...

The automaker has a plan to catch up to rivals rolling out high-performing, affordable electric vehicles. But first, it has ...

Large electric vehicles like pickup trucks and SUVs aren’t exactly flying off showroom floors. When the CEO of one of the big ...

Ford has opened the MY2025 F-150 Lightning order banks to dealers, and the bad news is that the new model comes with ...

"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

Ford’s all-electric F-150 Lightning pickup debuted to positive reviews, but in recent months, it has begun to stumble, caught ...

“For larger retail, electric utilities, the economics are unresolvable,” Farley said. “These customers have very demanding ...

The comment came during Ford's fourth-quarter earnings call to investors, where Farley mentioned SUVs and pickups as potential use-case scenarios.

Ford Motor on Wednesday projected up to $5. ... row electric SUV and delaying the launch of its next generation electric F-150 Lightning truck. The company is leaning heavily on its California ...

Ford Motor Co. is forecasting weaker earnings growth for this year and further losses in its electric vehicles business as it ...