Forget the hype for a minute. In the constantly churning world of online content and big-brand marketing, who’s actually making a difference? Meet Anastasiia Khmelnitskaia. She’s built a community of ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

British racing's largest marketing campaign yet will launch May 20 under the title "The Going Is Good," with Simon ...

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

Innovative ways to protect your accounts with passkeys and digital identities. Enhance security and streamline access today!

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Drawing on extensive interviews with top political consultants and archival materials spanning decades, the book argues that ...

Traditional ways of targeting intention have leveraged behavioural targeting, search intent, shopping signals, or ...

This month, groups representing farmers, ranchers, and landowners across the Midwest launched a new campaign aimed at ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...