PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media ...

Marketing and advertising are fuzzy disciplines to begin with - ask 20 experts what the difference between the two is ... Advertising is just one component, or subset, of marketing. Public relations, ...

Sherrie Handrinos discusses how to earn media coverage and the key differences between earned PR and paid placement A lot ...

As for leaders, I believe they should move away from the traditional approach of putting a firewall between PR and marketing and instead encourage collaboration between their PR and marketing ...