After a challenging three years for Diageo, the global alcohol giant is looking to capitalise on the trend towards luxury ...

Gold Bar Whiskey aims to break a Guinness World Record for most humans to have ever shaken a cocktail at one time.

Andrew Tindall started his marketing career with seven years in the commercial and marketing teams at Bacardi, Innocent, ...

a global event that champions cocktail culture and showcases the creative artistry of mixology. The competition, organised by Diageo, one of the world’s largest spirits company, is widely ...

where one bartender will be selected to represent Nigeria at the global competition in September 2025. Further, Mixologist and Diageo cocktail trainer, Berg Baboyan, revealed company will train 90 ...

As a tribute to the much-missed India Club, on the last Sunday of the month, Gunpowder Tower Bridge and Soho will celebrate ...

On April 12th, a spectacle of skill and innovation unfolded under the dazzling lights at Le Meridien Gurgaon, as Diageo’s ...

Navjot Singh’s win was the cherry on the cake. His journey wasn’t just about perfecting a pour; it was months of prep, ...

The alcohol industry faces structural challenges, including inventory management issues, competition from new brands, and a younger generation that doesn't drink ... in. Diageo is one of the ...

Don Julio’s parent company Diageo is asserting its position in the tequila category by putting its foot on the gas pedal via ...

shares of one major European drinks maker are holding up—thanks to its production in Mexico and Canada. Shares of Diageo (DEO), the maker of Don Julio tequila and Crown Royal Canadian whiskey ...