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Diageo , the maker of Johnnie Walker whisky and Guinness beer, launched a plan to save $500 million by 2028 after years of ...
Diageo is focusing on younger adults with this beverage, marketing via experiences and offering smaller bottles at higher price points. It’s also leveraging its position in the trade to get the ...
With the pandemic curtailing key celebration moments for friends and families, gift exchanges of bottles of spirits had also moved online. DIAGEO wanted to bring emotion back to the digital gifting ...
Johnnie Walker scotch whisky will be available in plastic-free bottles from early 2021, Diageo Plc said on Monday, as the world's biggest spirits maker ramps up efforts to tackle plastic waste. The ...
Diageo is rolling out a new bottle design for its core vodka expression, Smirnoff No. 21.
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