These established and emerging brands have paved a new path in fashion for themselves, and we’re sure 2023 will be massive for them.

From Dhoni to Usain Bolt, here’s how top athletes trademarked iconic names, phrases, and poses to build their global brands.

Red Bull-Bora-Hansgrohe have unveiled a new, lighter and brighter kit which Primož Roglič will wear as he chases the yellow jersey at this year's Tour de France. The new-look kit, made by Specialized, ...

MS Dhoni is about to get cooler as he has filed an application with the Trademark Registry of India to get exclusive rights ...

Dior's new creative director Jonathan Anderson has been dropping clues on social media about the contents of his first ...

Viral on TikTok, Halara is known for its activewear-inspired everyday clothes. Four CNN Underscored editors put it to the test, trying out its summer essentials.

Buc-ee's, the Texas-based convenience store chain, is suing South Carolina clothing brand Born United for trademark infringement. Buc-ee's claims Born United's beaver logo, featured on tactical ...

The lawsuit, filed in federal district court in South Carolina, accuses clothing brand, Born United, of using a logo similar to the Buc-ee's logo on t-shirts, patches and shorts in its online store.