It can feel tricky to figure out how these trends fit in with your own personal style, and even overwhelming to pinpoint ...

Apparel and shoes are seeing some of the biggest markdowns with popular brands like Lululemon, Nike, Adidas, Patagonia and ...

Caroline Baudino is the face behind Shop with Caroline, an Instagram account that's making waves among women over 50.

Fans go bonkers for the flattering Gloria Vanderbilt bestsellers: 'I will live in these,' raved one of the denim's 45,000+ ...

With its floral pattern and beige-apricot color, this dress is perfect for anyone attending a fall wedding or event. It’s a maxi dress with long sleeves, so it’ll keep you warm this season, and it’s ...

QVC has unveiled an exclusive collaboration with Carla Rockmore, a renowned fashion designer and style influencer celebrated as the “Real Life Carrie Bradshaw.” Carla Rockmore’s new ...

It’s the perfect time to start thinking about some fun fall fashion ideas. While leggings or treggings are a comfortable option for errands or the workplace, sometimes it’s nice to dress up your style ...

When it comes to choosing the best collagen supplement for women over 50, there are several factors to consider. First and foremost is the type of collagen used in the supplement. Collagen ...

The most comfortable boots for women have not always been the most stylish—but that’s no longer the case, now that you can find pairs that smartly blend fashion ... and style for all-day ...

Women over 50 years old are more likely to develop deficiencies in vitamin D and B12, so supplementing with these nutrients will give you extra assurance that you’re meeting your daily needs for ...

But you could also call her a rising fashion ... for trendy styles at the time: a high-neck, short-sleeve blouse tucked into a black-and-white circle skirt, knee-high boots over semi-sheer tights ...

Many women of different ages repeat this same mistake over and over ... The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime ...