Google is introducing a new artificial intelligence mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert.

Google became the gateway to the internet by perfecting its search engine. For two decades, it surfaced 10 blue links that gave people access to the information they were looking for. But after a quarter century,

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.